International market entry Essay Example | Topics and Well Written Essays - 2000 words

multinational market entry - Essay ExampleIt is important for the various industries to market some of these devices in foreign market. After welcoming the commodity, it is sure that entering the market will be easy as the engineering devices will be used to simplify their works in those beas. It is important to go through the trade of the ipad 4, one of the acclaimed devices in the hospitality industry, in Italy as this represents international market entry of the commodity. The country, Italy, has been a elected nation for 46 years now thus, the political environment is reputable for the marketing of the product. This is from the fact that with the democracy, the authorities does not inhibit the citizens from purchasing products at will. Moreover, the democracy also allows the United States, the producer of the ipad, to venture into the Italian market easily and consequently have change magnitude sales of the ipad (Fleisher, 2008, 169). The fact that the country has a tumef y laid out judicial system is also important for the marketing of the new ipad. This is from the fact that in that location is control on the decisions that powerful politicians make. An example is a politician who may talk ill of the ipad and give notice (of) tribe not to purchase it. Such cases are few - the concept of freedom and independence is interconnected in the Italian market. One factor that may come as a disadvantage in the marketing of the ipad is with regards to the tax tariffs that the country has. Lately, Italy has set its tariffs very high in an effort to boost its economy. With the increased tariffs, the country will have reduced imports and consequently the goods within the country will increase in sales. With this the standards ought to increase and make the economy of the country boost. The issue of tariffs was induced by the executive arm of the presidency and has been a major hindrance to the sale of products. This factor is bound to affect the marketin g of the product in the country (Henry, 2009, 48). Shifting focus to the economic aspect of the country, Italys economy is rated eighth largest in the world. This has been telling in ensuring that the circulation of products in the country is well above average. Moreover, this means that most citizens in the country are stable thus being in a position to market the ipad. This brings down the fears that one may have when introducing the ipad into the Italian market. It is also important to understand the fact that countrys economy is not stagnant but rather on the rise from the various measures taken by the government such as increased taxation (Cohen, 2011, 68). This ensures that the citizens of the country are always up and busy to ensure that they win their goals while living a comfortable life. Introduction of the ipad into the market would work great to ensure that these people are always informed on the changing market trends by using the device. This acts as a positive impa ct on the sale of the ipad, and so there is the need to introduce it into the Italian market. The send out sector is one other factor to consider with regards to the marketing of the ipad in Italy. Italys economy has been stable, and ensuring al-Qaida development is a key aspect in the country. Italy has well established roads that generate a huge income for the government. The fact that these roads are in great conditions ensures the