Panasonic Essay Example | Topics and Well Written Essays - 2250 words

Panasonic - Essay useIn 1920, Hoichi Kai was formed after WWI to ensure that all the employees, who had grown in number with the passage of time, sprained in concert in healthy collaboration. The company had grown into a big business by 1922. It was in whitethorn 2003 that the officials decided that Panasonic would be the global bell ringer name for all products of the company, with brand slogan as Panasonic ideas for heart (Panasonic, 2013c). Panasonic was already the brand name for the companies loud speakers back in 1955, and that is why it was named pan and sonic. Panasonic became the field of study brand name in the last decade, and all outdoor signs were also altered correspondingly. Now, Panasonic has become a corporate brand that offers a wide variety of spectacular products and services. With hard work, dedication and innovation as the founding principles of the company, Panasonic has become genius of the giant companies that offer a myriad of products that are present in the households of common plenty all around the world. This paper sheds light on important aspects of this extravagant brand name while focusing on important branding theories. What makes Panasonic Successful? With its head office fixed in Osaka, Japan, and nether current presidency of Kazuhiro Tsuga, Panasonic has been able to outshine many of its competitors with constant struggle, hard work and innovation as its base message. ... s saving energy and resources, planting trees, conducting cleanup activities and providing eco-based promotion and education. It is one of the basic management principles of Panasonics to care for and synchronize with the ecosystem and, that is why, Panasonic products can be termed as green products, since they care save energy while importanttaining the vitality of the environment. Panasonic products are energy efficient, and are manufactured in sites under environment friendly conditions, like reduction of emission of CO2 and other toxic gases. Eco-friendly behavior of Panasonic has do it popular among people all over the globe. Panasonic works in collaboration with consumers, suppliers, vendors, and experts to make green innovations practicable on a worldwide level. Supply chain and logistic partners have made it possible for Panasonic to go down environmental impacts during the manufacture process. Panasonic also believes in maintaining and highlighting biodiversity in areas where Panasonic sites are located. Since ecosystem-friendliness or greenness of Panasonic products is what makes Panasonic successful, we shall dig into further into the same idea. Panasonic aims to become the leading Green Innovation Company on its 100th anniversary in 2018 (Panasonic Corporation of North America, 2013b). Green Innovation Company will have two main goals Green Life Innovation, and Green Business Innovation. Green Life Innovation will make peoples lives eco-friendly by introducing more energy-efficient products and, Green Busine ss Innovation will improve organizational carrying out through modernization. Panasonic works under the principle that manufacturing impacts should be minimized in the manufacturing process. For example, products are manufactured with lead-free