Final Strategic Planning Essay

In any business, there ar strategies in place to demand genuine the business is a success. This is how sinewy clever BOW riot plans to come about and execute plans for success. This society is in the process of creating a growth unalike any other on the market. Our objective is to do as much(prenominal)(prenominal)(prenominal)(prenominal) seek as needed to create this fruit for furrows so that they open fire live healthier, happier lives. To do this, the participation has made undisputable to begin with hiring the scoop possible tidy sum to do the jobs required at Happy salutary BOW WOW.This means scientists, researchers, properly trained maintenance and clean-up crew, analysts, and pack dependable to run daylight-to-day operations. The caller-up ordain too hire a marketing team when it is captureting ready to launch to crystallise true the fruit team markets it properly before final launch to achieve the information to the public. In the meantime, oneness strategy the telephoner plans to exercise is the media. The companion leave behind reserve tours of the facility safely and show the research world performed and how clean and state of the art the facility is.All of this is lax ad that the corporation needs beca mapping of such a high cost of the research and facility. A nonher strategy the company plans to use and is in the process of doing is ambit out to get research silver from the government and other entities to uphold fund the project. The company is receiving government bullion shortly and plans on move them directly into research as directed in the grant. The company is also working closely with other agencies for non-profit such as the ASPCA to raise cash in hand for further research.In turn, the company leave alone be donating some fruits for the ASPCA to use on animals they rescue. The company also wants to donate and pair with local and lastly nationwide animal shelters to help animals in need because this is the companys top priority. To help make quest fors healthy, and a healthy well interpreted foreboding of wiener is a happy dog. This is also a effective smart to use the media because if the company births a slew of camera time of entirely the good work it is doing to help animals it forget help boost sales. In addition, this will get the carrefour out to other main companies such a Purina, Iams, and PetCo.These atomic number 18 all great companies with good reputations that Happy florid BOW WOW plans to team with in the future. If the company receives donations from some of these types of companies with a plan to integrate it will make the company very become to the public very quickly. This is because they argon companies that people in the biotic community entrust and respect. A nonher strategic sound plan for gaining to a greater extent access to funds for research is to begin to develop and chair the product a pace further. Happy Healthy BOW W OW wants to start by fashioning the product for all types of pets not conscionable dogs.It will branch score and form two different subsidiaries. One will be for research for other small animals such as cats, birds, rabbits, etc. The other has plans to be a research facility for a tumescentr base of customers such as moneymaking(prenominal) farmers. This will take the company to a whole new level. This is not something that is going to happen immediately, that is in the strategic planning stage for the future for the company to grow and expand and to brood to receive more funding for the government and other agencies.To make trustworthy the company is getting the word out to the public in the right substance it will involve a few tactics. It will get with some of these companies and be endure survey made that people will receive with a product from one of the companies. This will have an incentive such as getting a coupon off the next product for filling out the survey. T he company will handle this process to continue the price of this promotion a little lower that if another company was to handle it. The company also has representative that will go round to different places and talk to vendors and the people that argon going to be acquire the product.The company wants to eitherone to get to know the faces in front and behind the scenes at Healthy Happy BOW WOW because customer service is a top priority at the company. This is another way that they use the media as a tactic to get people to know and have understandable knowledge of the companys mission and values. The company can do this by bringing the media behind the scenes and its front of the house people to the public. As far as safety, legal, and ethical values are concerned at heart the company the CEO takes very seriously.There are serious compass checks and screening done on employees and not honest when hired exactly periodically throughout employment a ample with drug screenings . The CEO also makes reliable inspections are thorough and often. The company has its own team to do inspections and an outside team to come in and do inspections as well. The company has not failed a single government inspection due to this process. If the company fails these regulated inspections by the government it will shut the company down.This wherefore the company heeds all regulations of the law presently and will continuously follow them in the future. There is too much at stake and money spent to take that risk. Happy Healthy BOW WOW wants to be in touch with its customers on a constant basis. The company will hold events and al ways have information on hand for anyone with comments, suggestions, and questions. They will have a website where all dog enjoyrs can get unneurotic and chat and it will be free of charge. It will have broadcasts of coming(prenominal) events online and through the media.The company will do anything and everything in its indicator to reac h out to its loyal customer to prove and show what the company is about and that is happy healthy customers and the people they belong too. End of stocky In the world today, umpteen people have dogs and love them as if the dog is so much a part of their lives as not just a companion but also much more than that. People of all types endure their dogs as a part of their family. This whitethorn mean a single person having a dog or a family that considers that dog as a part of the family and cannot think of look without the dog they love and cherish.This wherefore it is so important to take care of that loved animal and make sure that the pet is in top physical shape and lives a happy long life. This is not always easy because of so many health issues that may arise. There are many shots and vaccinations that scientists develop to prevent disease and problems such as Rabies, Mange, Parvo, Worms, and many more. There are so many now it is hard to clasp track. This is where Healthy H appy BOW-WOW comes to the rescue. It is a new innovative musical theme that tracks the health of a dog by exploitation a dog toy to check the saliva of a dog for health conditions.This is a business creating a product that helps determine the health of a dog. How it industrial plant is to use dog toys to track whether or not a dog is healthy. This happens by victimization a safe non-toxic serum that detects different chemical reactions to relate whether or not the dog has a healthy tolerant system or if something is wrong. This not an exact science and Healthy Happy BOW WOW is doing research to determine the best possible way to implement this program and as safely as possible. Most dogs love to play with some type of toy, whether it is a stuffed animal or a ball, so it is easy for owners to use this product.A person has the ability of using this product as much as the same as people use toys to make a dog have fun and the immunity they enjoy. This product is in process and ne eds more research to make sure it is safe and effective for dogs of all types and sizes. It is the same rationale as liquid flea medication that scientists use to determine the amount for which is safe for animals the debate differently than others. A dog weighing 90 pounds does not take the same medication for fleas, as a 20-pound dog needs to have. This is why the company has a research team to ensure the right dosage for a persons pet.Every person that has a dog has the ability to ensure a longer life for his or her cherish pet by using this product. This means any person that has a dog that they love is a potential customer. Another way this product is helpful for canines and potential customers is that if a shelter uses this product to show a potential person wanting to adopt a dog is how it whole kit and boodle for their future pet. That person has the reassurance the pet is healthy and has the opportunity to make sure they can sustain the health of their future pet by usin g this product.Many people are afraid of stray dogs because they are not sure of what infections the dog may carry. This product creates a way of received of adopting animals that may cut down of the fear of adoption. This is just one of the ways that the company plans to create a product to satisfy the companys customers, which the company believes, are the dog and the pet owner. The company is creating this product just as much for the pet in a persons life as the person themselves as customers.The responsibility of making sure dogs and all pets are in good health and happy relies on the ethical and social responsibility of people. Companies such as Pet-Co are a prime example of what Healthier Happy BOW BOW wants the companys standards to be. According to Ethisphere Institute Honors Ethical Behavior Of Petco, Other Companies (2013), Petco has been named one of the Worlds Most Ethical Companies for 2013 and was the only pet-related company to make the list, the Ethisphere Institut e reported today. This is what this company wants its standards to be in the near future.Everyone plays a role in the care of animals and this is the goal of this company to make it happen. The company wants everyone to play a part in making sure pets have a good home and a healthy and happy long life. This is what it means to be socially and ethically responsible in every community no matter where. That is why the company wants to integrate the community with the product to create awareness. Stray animals are on the streets every day and are hungry and sick because of malnourishment. This not the animals fault.People make decisions for themselves, but animals do not have that opportunity and it is disturbing that so many animals go hungry and people abused because of the choices that people make. This company has plans that have the opportunity for people to step up and stop this from happening and this is the resource and future of this company. Many people do not realize or tur n the other cheek when it comes to animals in need because of their busy lives. It is no okay for this to happen, which is why this company plans to use profits to teach people about what is happening in the world today in the detention of people in regards to animal abuse.Customers needs are important to Healthy Happy BOW WOW and this is why it caters to anyone and everyone that shows an disport in adopting a pet or currently has one they love. The spring why the company has advantage considering customers needs and competitive advantage is because like Pet Co this company wants to ensure pets are taken care of in the way that the people the dogs are polar with love being a part of each others lives and making a standard of living for the pet.Most companies try, and have commercials promoting consignment to animals but few actually do anything about what is happening to pets that are not paying customers. These companies only strive to pay an amount to a charity of its choice to show on television that the company is trying. If real companies such as Purina wanted to make a huge contrast in helping the Humane Societies across the United States, it would with all the considerable money it makes. This is why Healthy Happy BOW WOW will stand against the competition to show the responsibility it wants to ensure the safety of pets and their health.This is what Healthy Happy BOW WOW is about and nothing less. This company has many advantages such as it is a new and innovative product with scores of room for advancement. It is something every pet love would want for their pet so it is easily marketable. There are disadvantages also. Since it is such a great product, there are worries of another company stealing the idea and creating a generic version. The company has many opportunities for advancement and plans to move forward with the product.It wants to take the product to the next level by developing the product for more than just dogs. The company wants to make the product for all pets and possibly go commercial and create a version for livestock as well. The problem with this is the cost. inquiry is very costly so Health Happy BOW WOW has to make sure, market the product well to people, and communicate the importance of the product to the people who will be buying it. This is why the company plans to use the media as a main source of marketing.The company will give tours of the facilities safely to the media so that they can convey to the people a lot of information about the product and its safety. This is a way to have free advertising and a way to reach a very large audience in a short amount of time. The company will also use a marketing team and advertise on-line and through television ads and billboards. The company wants to make sure the public knows that the product is undergoing extensive research to make sure it is the safest and most quality point in time for their pet.