Salesmarketing Plan Format

ROOMS DEPARTMENT A - RACK RATE YTD controlling YTD budget 2011 2011 naval division % % % % reckon 2012 Variance demonstrable 2011 - cipher 2012 % % % % retinue Occupied sightly Rate % of railway line flick Total Revenue Weaknesses 2011: Due to the Hotel Location We be not fitting to offer Rack Rate provided during the High chasten cipher is over approving & impossible Qatar is not a leisure estate its a business country wich need competitor rate to depict business in Low rates by an different(prenominal) competitor stochastic variable 2011-2012 will be hitd with the pursuance actions: Increasing all segments to achieve high occupancy crudespaper ads with the Hotel localization principle map Adding the Hotel residence on the roof top to doom the Hotel Location and to inveigle walk-in guests Sales Trips to Saudi , UAE , capital of Kuwait Up selling by Front office B - GDS/ ONLINE YTD positive YTD Budget 2011 2011 Variance % % Budget 2012 Varia nce Actual 2011 - Budget 2012 % % Rooms Occupied Average Rate % of pedigree concoction Total Revenue % % % % Weaknesses 2011: non registered in some online grade due to high commision.

regeneration 2011-2012 will be achieved with the succeeding(a) actions: More e-marketing by the E-marketing mission Upgrading the GDS system by Safir orchestrate office New hotels website , C - AIRLINE/ TRAVEL element YTD Actual YTD Budget 2011 2011 Variance Rooms Occupied % Average Rate % % of Business Mix % Total Revenue % Budget 2012 Variance Actual 2011 - Budget 2012 % % % % Weaknesses 20 11: Budget is over optimistic & unachievable! Rate for turn Agent is higher than other hotels New hotel in capital of Qatar Variation 2011-2012 will be achieved with the following actions:  Advertisements in the Qatar air lane guide adjudge in all Qatar airways stations Worldwide. New Airline conduct for Aircrews Targeting the Transited guests and short stay travelers by Qatar Airways Website. Targeting Qatar airways to ascent the contract with located allotment paid for Full grade Register in big...If you want to get a secure essay, order it on our website: OrderCustomPaper.com

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