Evaluate and Use Information and Communications Technology Essay

The purpose of this essay is to research a technological toy, I focused on Bee Bots, which I use in my setting, evaluate and critically analyse the effectiveness of that toy in promoting children’s learning. Later I will demonstrate my personal use of ICT and a record of use of Information and Communications Technology (ICT) over a period of one month as a professional role in promoting children’s development in my setting. Finally, I will reflect on my tracking sheet and identify the opportunity to develop ICT in communication with parents. According to Siraj-Blatchford, Whitebread (2003) in supporting children in their development of an early understanding of ICT we are concerned to support them in learning about a wide range of products that are used to manipulate, store, retrieve, transmit or receive information not only computers. Most of the ICT applications that we are familiar with today are put to use in electronic products such as telephones, audio and video, CD player, recorders, computers, television. I am going to focus on a programmable toy – Bee Bot. I chose that particular piece of ICT toy as we use it quite often in our setting. Bee Bot is a bright and a colourful and multi-sensory programmable floor robot, suitable for use in Early Years. According to Morgan, Siraj-Blatchford (2009) the use of programmable toys in early years educational settings is based upon the constructionist teaching approach, which is underpinned by the idea that learning can happen most effectively when people are actively engaged with doing and making things in the real world and was first developed by Papert, in 1993. Bee Bot â€Å"enable young children to learn through play about control and directional language and provides a perfect ‘hands on’ introduction to robotics† (Sprainger, 2007). Sturdy construction and colourful, easy-to-operate design is a perfect tool for teaching alphabet, number recognition, fine motor skills by using the directional buttons, and social skills such as turn taking. Direction keys are used to enter up to forty commands which send Bee Bot forward, back, left and right. Pressing the green ‘Go’ button starts the toy on its way. â€Å" Bee Bot blinks and beeps at the conclusion of each command to allow children to follow Bee Bot through the program they have entered and then confirms its competition with lights and sound† (Terapine Software, no date). It works on rough or smooth surfaces and is small enough to be used on a table (Inclusive Technology, no date). Bee Bot moves in 6†steps and 90 degree turns and compact size as well as durable material make Bee Bot child and classroom friendly. Bee Bot is equally adaptable to home and school environment, it can be use both indoor and outdoor and operates on three AA batteries (Interactive Learning in the Early Phase, No date). In 2005, Bee Bot was awarded a Gold Award at the Practical Pre-School Award in London and in 2006 Bee Bot was a winner of an Education Resources Award in the Primary ICT category awarded by The British Educational Suppliers Association (BESA), (TTS: Educational Supplies for Schools, Nurseries & Childminders , No date). After an initial introduction to the toy Bee Bot help children to engage in playful exploratory activity which allows for numerous opportunities such as self-initiated activity, which provide opportunities for quality adult-child and child-child interactions (Siraj-Blatchford, Whitebread, 2003). According to Light and Butterworth, activities requiring ‘joint attention’ and which involve ‘children learning to share’ provide a better cognitive challenge for young children than activities were they work alone† (Developmentally Appropriate Technology in Early Childhood, No date). Learning with the Bee Bot is a highly social experience and support communication and social skill development, children learn about negotiating, taking turns, sharing and peer work. The Bee Bot has the capacity to support children to develop a broad range of essential skills across curriculum and the only limit is the practitioner and children imagination. It is available with across curriculum mats to enhance children learning in all area of their development, therefore in my work place we adapt the mats that we already have in our setting and I still feel that we did not use its full potential. So far we used Bee Bot with Alphabet mat, and alphabet flash cards to extend children letter sound recognition and oral language development for children with English as an Additional Language (EAL) to support their listening and recalling skills. Number and shape mat is used to expand children mathematical skills such as counting, number recognition, positional language, shape recognition. Road mat is used to develop children orientation as they need to manipulate, orientate, track and rotate the Bee Bot as well as road safety skills. Using a Bee Bot also introduce the children to a range of science skills as they interpret design challenges, generate possible solutions, make plans, test and evaluate and modifying the program were necessary (Sprainger, 2007). I founded as well as a number of eachers around the world (see teachers reviews in Appendix C) that Bee Bot are good value for money (manufacture instruction enclose in Appendix B) and the only disadvantage I can find is that after each activity program needs to be cleared in order to reprogrammed again. Although, it is clear that ICT should be used ‘to develop skills across all six areas of learning’ it is the ‘Knowledge and Understanding of the World ’ strand alone in the guidance that makes direct reference to ICT usage. â€Å"It is clear that young children are computer†¦ literate at an early age† (Keating, 2007, pg. 126). According to DATEC (No date) any application introduced to children in order to develop understanding and experience of ICT should not just be enjoyable, although this is important but more importantly should be educationally effective. Children need a variety of applications which encourage a range of development, including creativity, self-expression and language. From analysing my tracking sheet which recorded the use of ICT in my setting (details in Appendix A) I must admit that I was quite impressed with the amount of ICT equipment we use with children each day without even realising. From the tracking sheet I understood how important modelling and collaborative play is in Early Years. Programmable toys and many screen based applications offer the possibility of collaboration but adult intervention is frequently needed to gain the most from the ICT ‘equipment’. According to the UK Effective Provision of Preschool Education (EPPE) (Sylva et al, 2004), and Researching Effective Pedagogy in Early Childhood (REPEY) (Siraj-Blatchford et al, 2002) studies have found that the most effective foundation stage settings combined the provision of free play opportunities with more focused group work involving adult instruction. This approach appears to be most desirable model to promote ICT and I must proudly admitted that we are focusing on small group activities to meet all children’s needs, especially with EAL children. The relationship between cognitive strategies and language development is currently regarded as central to understanding children’s difficulties developing language as a first or additional language. Skinner emphasizes the roles of imitation, repetition, reward and reinforcement in formal language teaching situation (Lewis, Norwich, 2005). Adult-child interactions that involved some elements of ‘sustained shared thinking’ were especially valuable in terms of children’s early learning† (Siraj-Blatchford, and Siraj-Blatchford, No date). Activities I have provided for the children in my setting are differentiated according to their interest, age and learning style and were â€Å"targeted at learner’s educational needs and stage of understanding† (Hurst, 1997, pg. 82), as according to Miller, Devereoux (2004, pg155) â€Å"children need to be able to experiment, repeat activities in variety of ways and have some control over a pace of what they are doing†¦ ollaborate with adult and each other and share their discoveries and triumphs†. Furthermore, the work of Bruner and Vygotsky suggests that â€Å"we actually come to understand what it is we think through talk† (Moyles, 1995). â€Å"Bruner showed that children need to be reminded of previous experience†¦ by pictures, books†¦ he called this ‘iconic thinking’, he also felt that role of adult was important†¦ as†¦ adult provides support as children develop their competence and confidence† (Tassoni, H uccker, 2005, pg. 31). I believe that according to North, McKeown, (2005, pg. 72) â€Å"ICT meets all learners styles as it â€Å"lets pupils learn by looking, listening and doing†. â€Å"Although the evidence on gender differences in attitudes towards computer-related activities, levels of participation with computers,†¦ it appears that girls perform just as well as boys when they engage with computer-based learning† ( Bancroft, Carr, 1998, pg. 104) and it has been proved in my setting that girls get involved as equally often and well in ICT related equipment as boys. From my tracking I also realised that we are meeting entire requirement as Every Child Matter (2008) suggested relating to observation, assessment, planning, key person by using ICT equipments such as cameras, video recorder, Interactive White Board (IWB) and Fronter – School Blackboard (explained deeply in Appendix D), which is available through London Managed Learning Environment (MLE) (Ealing Grid for Learning, No date) and all the staff have been given training on it. Children from key stage one and two are able to access Fronter from home and share their school life with their parents. In the sector I work in – Early Years Foundation Stage parents are given individual logins and passwords to be able to track what is happening in our nursery each term, check any events that are taking place in school but in my opinion working with parents in relation of ICT is an area that needs improving. I discovered three main issues that must be improved in my opinion to develop a better communication and build better relationship with our parents. First of all, I must mention that even though as a school staff we have opportunities for professional development and ICT â€Å"supporting learning† (Teaching and Learning, No date). Training are usually organised by our school ICT co-ordinator. Insets quite frequently and I recognise myself as being a computer literate person thus we must consider that not all of our parents â€Å"can present barrier† (Plowman, Stephen, 2003, pg. 160) and perhaps school could extend ‘children Fronter club’ for ‘parents Fronter club’ to help parents overcome that barrier as â€Å"home school link and parents involvement is therefore a component of effective school† (Curriculum Guidance, 2001). Secondly, the language barrier could be one of the reasons why parents are not so keen on using our School Blackboard. To overcome this barrier after having an Inset with my manager we decided that the school news letter both in electronic form and hard copy could be translated in the most common spoken languages in our school, such as Tamil, Somali, Arabic and Farsi. As a Foundation Stage Practitioners we all agree that when â€Å"parents, teachers and children collaborate towards the same goals it leads to the improved academic performance of children† (Curriculum Guidance, 2001). Lastly, in my opinion the main issue could be, as the school is situated in low-income industrial area, that not all household might have an access to the computer. According to Morgan, Siraj-Blatchford (2009) research evidence has shown that the efforts of parents and preschools can make a considerable difference to children’s future educational achievements regardless of their socio-economic background and current national policy initiatives aim is to close the gap in educational achievement for children from disadvantaged background. â€Å"One of the ways in which this commitment has manifested itself has been in the Government’s three hundred million pounds Home Access project which provides computers and internet access to families to enhance learning at home† (Morgan, Siraj-Blatchford , 2009, pg. 13). Our school received the funding three years ago and designed the ‘parent computer room’ which was very popular at the begging but now seems to be forgotten. I think it is a good time to bring up that issue during the Inset to make use of that room again. When talking about ICT I must mention about a â€Å"number of queries and concerns regarding health and safety issues and other risks, which may be associated with technology routinely used by young children (Morgan, Siraj-Blatchford, 2009, pg. 39) , such as using electricity . Our children are thought not to â€Å"investigate or play with any equipment that uses mains electricity† (Creary, 2002, pg. 4) and all sockets are protected with socket protector to eliminate any hazards. According to Health and Safety at Work Act (1974) Portable Appliance Testing (PAT Testing and Portable Appliance, No date) is required once a year and our school has passed one two weeks ago. It is important that while children learn about ICT they also learn how to manage their own space and select the right tools when sitting at the computer. According to Morgan, Siraj-Blatchford (2009) it is therefore advisable that the regular use of any computer application by three years old child should not be longer than ten to twenty minutes. Young children, parents and practitioners are using ICT in novel and creative ways† (Morgan, Siraj-Blatchford, 2009, pg. 40) and it is important to use all available ICT equipment safely. Our school leaders with ICT co-ordinator â€Å"consider the issue of e-safety† (E-safety, No date) and drew Acceptable Use Policy (AUP) (See Appendix E). According to Every Child Matter (2008), suitable premises, environment and equipment our outdoor and indoor spaces, furniture, equipment and toys are safe as they are checked on regular basis and school is monitored by CCTV camera and locked.

Is the current welfare system a problem Essay

Poverty and inequality has always been the problem that confronts the many leaders of different nations. It was a long weary issue yet unfaltering. The many times we can behold it, the many times will I yell the grievances of the poor and the deprived. Hierarchy of classes occurs since time immemorial. The Biblical times even have account for that, but the most disgusting is the continuous perpetuation of the situation, the despicable and unfathomable exploitation of the poor by the elites and the growing wealth disparity. How many times did proposals were made and yet proposals remain as it is, it never attempt to address the basic needy of the poor. People grew weary and tired in of hoping that all their ails were to be address accordingly, but it was always a fancy illusion. When somebody toils for subsistence, the state always exploits him, his vulnerable soul. Heavy taxes and the cost of living were surging. How can he find fulfillment in a society, which he lives thereby/ it’s all useless. Even justice was at all naught. It favors those who live in luxury and never was fashioned to the marginal population. In every corners of the world, anvil is laid for the rich, and never for the poor. Sometimes, you cannot blame for their wrongdoings, for their transgression on the lives of others. The society pushes them to do so, and apparently, their body reacts. Even the figures published by the government were all falsely done. In a broader perspective poverty does not alleviate, it even upsurge. We need not to dig deeper on the and establish a methodology to measure a single family their capability or incapability to sustain their family to come up to a conclusive grounds that they are really belongs to the poverty line. It is more then enough to see their famished predisposition. But famish must be understood not on its context only. Everybody feels famish at times, anyway. Famish co-exist with duration. The longevity of being coiled to starvation is not a natural process of life. It is a disease inflicted by the society’s unsophisticated individuals. Thus, it is problems that need to be resolve before it’s too late to mend it. Enough for the hullabaloo’s of many politicians who intermittently exhibit their philanthropist being, because as quoted and which I have absorb the lot â€Å"those that are lavish in words are niggard in deeds†, it is undoubtedly true. We cannot deny the fact that we are inclined to let things bend over us, to satisfy our tiny whims or our desire to shower ourselves with gold. But let this not blind us. In the far end, we will become the victim of our addiction. For if we let the hurricane whirls on our surrounding and we keep still, we will sink in the center and drown out to death. The powerless and aimless vast number and keeps on expanding poverty-stricken families will one day, gain their leverage to unite in numbers and fight the oppressors of the world, to oust them in power and to establish a society devoid of injustices and inequality. The rise of modernism aggravated the plight of the poor; you cannot blame them to raise a couple of counter reactions against the elites; their rights and privileges were deprived and naturally, they were determined to assert it. Why should we wait for ‘Nature’s vendetta’ to come when we can make tiny reparations and adjustments to give what is due for our brothers and sisters. This about it, tomorrow will never become brighter, while the remnants of injustices are alive. Yet, we are looking forward to a brighter future. Let’s then mark an end to widening poverty line in our own tiny ways.

Environmental Economics Analysis Term Paper Example | Topics and Well Written Essays - 3500 words

Environmental Economics Analysis - Term Paper Example Environmental economics is a subfield of economics concerned with environmental issues (other usages of the term are not uncommon). In using standard methods of neo-classical economics, it is distinguished from green economics or ecological economics, which include the nonstandard approaches to environmental problems, environmental science/environmental studies, or ecology. (Wikipedia) The economic growth is, in fact, good for the environment, and there are limits to the contribution that economic growth can make to human well being. Forests are being depleted throughout the world since this is the economically optimal strategy for the owners. However, forests not only provide timber but also perform global ecosystem services. Forests absorb carbon dioxide, preserve biodiversity, prevent soil erosion, maintain hydrological cycle, etc. Hence, global environmental sustainability, a prerequisite for economic sustainability, might require that limits be placed on the depletion of natural resource stocks, even if it appears that this means sacrificing some of the monetary value of these stocks As the market cannot reflect all the values of the services provided by the natural environment, this implies that environmental sustainability places a constraint on economic growth. Because the services provided by natural resources are not traded in the markets, they are not reflected in the value of conserving natural resource stocks. In economic terminology, these are examples of market failures, and that is an outcome, which is not efficient in an economic sense. Here the inefficiency is caused because too much of the polluting activity will be carried out, as the polluter will not take the interests of those adversely affected by the pollution into account. This has led to controversial research into measuring well being which tries to measure when pollution is actually starting to affect human health and general quality of life.  Ã‚  

Research Proposal Example | Topics and Well Written Essays - 3750 words

Research Proposal Example The aim of this research study is to determine the various challenges faced by women as they climb the corporate ladder. Leadership is the process through which an individual influences the actions of others to achieve the defined goals and directs the personnel, to make organization more coherent and cohesive (L Models ). There was a time when most of the top management positions were given to the male employees because of the supposedly high influence of male. However, the women’s role as leaders in the workplaces is significantly increasing. Increasing number of women is taking the leadership roles that were previously occupied by men therefore, different leadership style of men and women are attracting the attention of researchers (Eagly & Johannesen-Schmidt, 2001). A considerable literature work has been done to study the difference between male and female leadership styles. Most of the research studies support that men usually have more authoritative and assertive leadership style as compared to women. Eagly has analyzed that men and women show nine leadership behaviors with different fre quencies. Women apply more people development, expectations and rewards and role model whereas, men apply more individualistic decision making and control and corrective actions. Moreover, men and women equally apply intellectual stimulation and efficient communication whereas; women are slightly more than man in inspiration and participative decision making (Desvaux & Devillard, 2008). Khankhoje et al highlighted the importance of women leadership role from scientific perspective. In 48 countries, women have occupied highest political offices for example, Prime Minister, President and almost 60 percent increase has been seen in the last decade and a half (Khankhoje, Kb, & Kumar). Moreover, they also stated that male brains is 10% larger than female brains however, women have more nerve

What is Success Essay Example | Topics and Well Written Essays - 500 words

What is Success - Essay Example Third, one can achieve success by describing success blatantly. It is impossible to achieve true success if one does not know its true meaning. This is because everybody defines success in a different manner. After looking up the word success, I learned that success is only important if it has a personal meaning to an individual. Establishing objectives that correspond with this meaning of success is the next method for realizing it. Struggling to succeed in keeping with another individual’s standards or meaning of success is not a good idea. One may achieve such success and earn admiration and respect from society when in fact he or she lacks a sense of personal fulfillment. According to William Sumner, one can only define success in either the context of public view or one’s idea of the world. As a result, what one thinks is important in life shapes our definition of success. There are numerous criteria for determining and measuring success. As a result, Sumner created â€Å"The Inevitable You† model for achieving success. â€Å"The Inevitable You† is supposed to help people come up ideas of success through psychological and â€Å"neural pattern† software (Sumner 2013). This software defines reality. I do not entirely agree with this program for achieving because of its extremely far-fetched basis. As a result, I do not think people should pay attention to what Sumner says about success. According to Jessica Hamilton, success is a modest and local livelihood that is thrilling skillfully and links or motivates an individual physically and spiritually (TEDx Talks 2013). Hamilton clarifies that success should entail repeated and fixed notions and images. Success should be capable of establishing a social benchmark. Irrespective of one’s salary, their plans for success should have a feeling of growth and purpose. Hamilton says that her children â€Å"are emotionally empowered† because she teaches them these aspects

Importance of nursing Essay Example | Topics and Well Written Essays - 500 words - 1

Importance of nursing - Essay Example This time should also be time that you are certain that there will be no interruptions, enabling you to focus and concentrate on the material. The use of a calendar can help you record all important due dates at a glance without consulting your class material; using a calendar such as one on your cell phone can remind you at any time of deadlines when you get off schedule as many do with life’s uncontrollable circumstance’s that come up. My area of weakness is the effective use of technology, though I am able to navigate easily it would be beneficial to me to learn more of the capabilities of programs such as Word, Excel, PowerPoint and other tools which are required in many classes. The use of online tutorials is a great way to become more adept at using these programs to improve the quality of my work. AACN essentials include the ability to translate knowledge and theory into practice with accuracy, efficiency and quickly (American Association of Colleges of Nursing, 2006). Leadership and organizational skills as well as the ability to communicate effectively with patients while caring for patients using evidence-based practice are necessary; evidenced based practice requires an understanding of scholarship and research. Graduates must use information systems and technology within the healthcare setting and remain up to date on the latest clinical guidelines and standards of practice. Graduates should also be advocates for patient rights, while promoting health through risk reduction. Personal academic goals include obtaining specialty focused competencies and advocating for changes in health care policy. To reach these goals I must be knowledgeable on current research studies and current health care policy. This will enable me to apply my knowledge in areas where there is a lack of qualified evidenced based care and to advocate for

DESIGN AND TECHNOLOGY Essay Example | Topics and Well Written Essays - 1000 words

DESIGN AND TECHNOLOGY - Essay Example Therefore, like the social, economic, and political elements, which countries borrow from one another, design forms are considered part of a country’s culture, and countries borrow these or elements of these when they come into contact through the process of globalization. This has therefore, resulted in the globalization of designs today (Eldemery 2009). Nonetheless, the globalization or internationalization of designs is not wrong, neither is it disadvantageous to any country in major ways. However, various concerns have been raised today with regard to the globalization of designs. Primarily, some designs are distinct, and only identified with specific countries. These therefore, act as a kind of cultural identity of the countries. Therefore, when such designs are globalized, the country loses a part of its cultural identity, since the design will also be identified with other countries (Eldemery 2009). Therefore, despite the globalization of design forms, it is important f or countries to uphold the cultural, regional, national, and local aspects, as these remain of great importance. This essay will, therefore argue the case for these factors being included as influences on design processes and outcomes. According to Kim (2010), the processes of globalization and internationalization have influenced different forms of designs in different countries, including the architectural designs. However, this was witnessed since the eighteenth century, especially among the East Asian design forms, which were highly adopted by most European countries. The various designs from East Asian countries that were adopted in Europe included fashion designs, architectural designs, and art designs, among others. For instance, the popular American architect Lloyd Wright is known to have adopted various elements from Lao –Tzu, including other design elements of the Japanese architecture. Nonetheless, only the outstanding designs by a country are most likely to be ado pted by different countries. For instance, although Korea belongs in the same region with China and Japan, its designs, including architectural designs, have not attracted interest from outside countries, and this therefore reveals something about Korean designs, which might be unattractive to (Kim 2010). Nonetheless, the first factor, which is considered important to a country and its design amid the high level of globalization today, is mainly the cultural factor, which also includes the historical element. Culture is specific, as each community or society has its own culture, which is distinct, and might not compare to culture from other communities. On the other hand, culture of any community dates back to the historic times, although several components might show great changes today. Furthermore, the culture of a community is responsible for the identification of its people. Members of a community are identified by their cultures, including the various components therein. Archi tectural designs are components of the culture of any community, since each community has its distinct way of designing their buildings. Since this is crucial, countries need to preserve their historical designs, as these give meaning to their cultures, and help countries to restore their originality. An illustration of the cultural aspect might focus on Korea. The architectural designs of the Korea highly borrowed from the country’s philosophy, which is a cultural element. Kim (2010) notes that the Korean, â€Å"pungsu,† which was the Korean philosophy, contributed to the traditional architectural

Follow the attachment Essay Example | Topics and Well Written Essays - 500 words

Follow the attachment - Essay Example It is about a court ruling in Europe that all social networks sites should install monitoring programs to avoid internet piracy. The article goes against the ruling saying that the step is wrong and illegal. The article was compiled by Don Reisinger. The other article is Car tech from the category of Reviews. It is composed by Cunnington Wayne. The article is, 2012 Honda CR: AN exercise in moderation (CNET.com). Wayne says that the car keeps many of its values intact making it a popular small SUV car. However, the car never takes the advantages of the existing new opportunities to make it better or improve its quality. With the existing earth dream initiative, Honda is developing other efficient engines compared to the current engines. The next article from reviews is about the new tablets and some coolest gadgets. The article title is: Incredible light, superfast laptops (CNET.com). It talks about a laptop which is ultraportable in nature. The laptops are of all pieces, as well as, operating systems. However, all of them are easily portable compared to other brands. The last article is from the Mac Software in the downloads category. The title of the article is; â€Å"With Mountain Lion, Apple brings iOS and OS X a big step closer† (CNET.com).The article is posted by Kent German. OS X also has ability to unify the experience of the user while adding new and unique security protection. Technology is very important to human life in several aspects. However, not all the existing technological tools are healthy or safe to human use. We do understand that these innovations are very crucial for human survival in different areas of life including hospitals, as well as various matriculation institutions. In the first case, the article talks of a machine that will make human work easier than before by aiding in the management of different electrical appliances. The article does not

Culturological Assessment of Domestic Violence Against Hispanic Women Essay

Culturological Assessment of Domestic Violence Against Hispanic Women - Essay Example (Powell 1) The purpose of this paper is to evaluate three aspects of domestic violence as it relates to Latinas. A review of the broad societal issues inherent within this ethnic community, an idea of some of the specific reasons why Hispanic women will stay in an abusive relationship, and a look at a few of the cultural values that make this segment of the population particularly vulnerable will yield insight into the problem and its intricate components. To gain a more complete understanding of the domestic violence plague faced by women in the Hispanic community, it is important to understand the broad contributory issues specific to the Latin community at large. Without over-simplifying the factors that contribute to domestic violence perpetrated against Hispanic women, there are three general segments of social integration which are understood to pre-condition these women to a higher risk of incidence of abuse; acculturation, citizenship status, and economic condition. Acculturation is the process of acquiring the different traits and social patterns reflected in the new society. It is the natural human adaptation to a different environment. We know that the "process of acculturation to American values and norms is an important factor influencing help-seeking behavior." (Yoshioka 172) Other studies suggest that this progression of acclimating to a foreign atmosphere "has been found to affect the risk of partner violence." (Frias 554) The course of adjusting to a new society is particularly fraught with hazard for Hispanic women. Whether it is the challenge of learning a new language or developing a sense of belonging, the degree to which an individual has been assimilated into her surroundings impacts her ability to respond to a crisis, particularly one of violence in her home. The calculus is fairly straightforward; the more comfortable a woman is within her new world, the better equipped she is to deal with the adverse circumstances into which d omestic abuse thrusts her. Surprisingly, the citizenship status of individuals has a direct bearing upon the frequency and severity of domestic violence. Generally, it is clear to the casual observer that non-citizens "have taken enormous risks and...continue to be threatened daily with a fear of deportation and the ever-looming presence of the INS." (Community Partnership 1) The stress associated with large-scale disruption of life and home can easily contribute to an environment of hostility between domestic partners. Specifically, studies show that "immigrant women who arrived before the age of 15 are at a higher risk of partner violence." (Frias 561) While the minutiae of various causes of this phenomenon may be debated, citizenship status appears to impact the resolve of these women to end the domestic abuse cycle. It could be posited that once citizenship is established, there is an emotional ownership of the new country that reduces a woman's willingness to tolerate abuse in the home. The economic situation of Hispanic women also has a role to play in domestic violence.

Organizing BOS Tesla Motors 2011 events Essay Example | Topics and Well Written Essays - 1000 words

Organizing BOS Tesla Motors 2011 events - Essay Example There will also be a dyno- test for Tesla Roadster and Tesla Roadster Sport to show how powerful Tesla’s engine compares to other competitors, such as: Porsche Boxter, BMW 5-series, Mercedes Benz E-class, and Lexus GS. For enlivening our events, here is the official list of raffle items for Tesla BOS 2011: (1) Electric Zero Emission Scooter developed by Tesla Motors. (1) Free set of RIMS for your Tesla by Sleek Motoring. (1) Free Photo shoot on your Tesla by Photoshootmycar.com. (3) Detailing products packages by Country Club Car Wash. (5) $50 Gift Certificates towards Labor by Tesla Mobile Service Team. (5) Tesla shirt (8) Tesla baseball cap (10) Tesla coffee mug Information about the events All of Tesla’s staff and guests who have interest on Tesla’s products are welcome to attend. Everybody is able to bring their families, friends, or coworkers to participate in this event. The only requirement for Tesla staff is that you have to sign up online in order to be admitted. Anyone who drives up to Tesla’s headquarters and is not on the registration list will have to park outside the Santana Row parking lot after caravanning from the headquarters. There will be adequate parking space for the staff members and guests. There is an option of cancelling or not showing up in this event, so if you might come to this event please sign up now. See you guys on BOS, Stay tuned for more information. Register here: http://teslamotors.com At the bottom is the invitation for the Beginning of Summer Tesla event. The invitation will be send through e-mail to every staff member of Tesla and it also will be posted in Tesla Motors Club forum and Tesla Facebook and Twitter

Parenting Techniques and Their Influences on Their Child’s Behavior and Habits Essay Example for Free

Parenting Techniques and Their Influences on Their Child’s Behavior and Habits Essay Parenting techniques and beliefs are essential to the growth of any child. Parents instill habits, behaviors, and moral sense in to their children at an early age. Children benefit when parents engage themselves in to their child’s life. In saying that, parents also have to learn to adapt to what their child needs and teach them to assert themselves and become independent. Habits children pick up are usually either picked up from their parents or tolerated by their parents. It is the parent’s responsibility to assess what is right for their child and correct any bad habits they may learn along the way. Socioeconomic status is a huge factor in how a topic of parenting techniques can be studied. Any subject pertaining to parenting style and their influences can be linked to their social class. I will focus most of my discussion on the effects of overall parenting techniques and how socioeconomic factors and be linked to those techniques. Keywords: parenting styles, socioeconomic status, children Parenting Techniques and Their Influences on Their Child’s Behavior and Habits. Parenting techniques are a very important factor in the development of children. Children learn from an early age their moral senses, the behaviors and habits that are acceptable, and they develop an understanding on what role their actions can play in their life. Parenting along with socioeconomic status and culture are great determining factors in understanding how a child has learned from their parents and what to expect from that particular child. Parents evolve their parenting techniques as they learn how their child naturally behaves and as the child learns from what the parents have instilled. In the study conducted by Rubin, Nelson, Hastings, and Asendorpf (1999), the primary purpose was to investigate the relations between a child’s social inhibitions and the parent’s beliefs on how to best socialize their child. The study determined that both the mother and father tend to follow their child’s dispositional cues on how they should be socialized. The parents would adapt to how the child reacted in a social situation. For example, if the child exhibited shyness, they would alter how they went about socializing. In this study, I agree that parents do evolve with their children and with an agreed upon authoritative style of parenting, both the father and mother would act accordingly to what the study found. The study was a longitudinal study but only followed up once after the initial results; I believe the study would have been more effective had it been followed up until at the least early childhood. In terms of diversity, I feel this study could have been greatly improved upon. Differences may or may not occur between different cultures and races, but the researchers chose not to delve into any demographic exploration on the topic. The socioeconomic status of the parents could also have an effect on how they were able to socialize their child. If the family was from the working-class, they may not have time to socialize their children as effectively. Many factors could have made this study more effective in determining the socialization of the child and the parents’ influences. Children also take after their parents behaviors. Eating habits in children may be partly due to genetic dispositions but are greatly impacted by their environment and the behaviors they are being taught. Birch and Fisher’s (1998) main concern in their study was that childhood obesity was not just simply linked to genetic factors but also environmental factors. The risk of a child becoming obese with two obese parents is very high, opposed to having non-obese parents. This is due to the child following the bad eating habits of the parents. Genes and environment are highly correlated because they are both typically provided by parents. Obese parents would need to acknowledge that there might be an issue and act on it accordingly and instill good eating habits to their children. The researchers of this study also chose not to cover any demographic characteristics such as age or socioeconomic factors. A longitudinal study exhibiting ages when a child learns eating habits and gaining weight would improve the study. Socioeconomic status could also play a large role in what the child had available to eat. In many studies, it is said that many lower or working class families struggle with obesity due to the lack of funds to get healthier foods. Social status would also explain if the parents were not there to monitor what the child was eating. This would affect a lot of qualities in the study had it been chosen to be covered. Differences between race and social classes have been studied for many decades. In an article by Bodovski (2010), she stated that Lareau (2003) examined how socioeconomic status and race backgrounds influenced how parents raised their children and how the children benefited academically. The social class in which a family is raised shapes their values, behavior, and explains what they have available as resources. Middle-class and upper-middle-class families actively reinforce their involvement in their child’s learning and socialization. This social class has a wide array of opportunities to expose their children to including sports, art, dance, and many other extracurricular activities. Middle-class families also encourage their children to stand up for themselves through example and therefore the children learn cultural codes and behaviors that facilitate their achievement (Lareau, 2003). Lower-class and working-class families feel their primary responsibility to their children is taking care of their needs, such as housing, food, and clothing (Bodovski, 2010). These children usually socialize with other family members and their nearby community rather than participate in extracurricular activities. Typically, working-class families experience more hesitancies in asserting themselves and their children also learn these behaviors. Lareau (2003) did not find significant racial differences in parenting styles once social class differences between families were taken into consideration (Bodovski, 2010). This study was very well diversified. It focused predominately on socioeconomic status which is a large factor in how well a parent will have accessibility to resources for their children and it also explains how much time the children are around their parents. The study also features race and explained that there were no significant differences. Late-elementary school children were studied along with their parents, which I believe is a good age range to focus on for an effective study. These articles are just a few facets on how parents influence and teach their children. Overall, when looking at parenting techniques, it is always important to look at socioeconomic status and how the parents can adapt to their children’s needs.

Leadership Theories and Organisational Direction

Leadership Theories and Organisational Direction Management leadership style matters a lot in deciding fate of an organisation. These styles are reflected in both long term and short term strategies of the company. Considering the importance of management and leadership style lot of theorist came up with their philosophies. Some of them consider charismatic personality of leader the key to success while other considers team work the best solution. This report is being produced for the directors of NEWG to explain various management and leadership concepts. It shows how these theories can affect working of an organization and can play a decisive role in the achievement of organisational objectives. If applied in relevance to the needs of organization can lead to ultimate success. Leadership Theories and Organizational Direction Every organisation is setup with some objectives in mind. It can be profit earning, charity, law enforcing or voluntary, whatever the objective it reflects in the policies of an organisation. Leadership sets the direction for an organisation and management ensures to implement policies that lead organisations to achieve set goals. Keeping in mind aims of organisation different management theories can be adapted to support core objectives that set the style of management in an organization. Transformational Leadership Theory Initially developed by James McGregor Burns in the decade of 1970, the theory gained a lot of popularity among business world. This theory has four constituents i.e. charismatic personality, encouragement through motivation, intelligent inspiration and personalized attention. Being charismatic means leader has qualities that attract people around him. It can be leaders personality, sex appeal, style of communication, vibrant, robust and authoritative presence. Take an example of Martin Luther King, an activist and strong American leader who stood for the African American civil right cause. Such leadership with their excellent communication skills persuade people for change. They bring the idea that existing system is not helping them reduce their problems and they need to adopt new strategies. They motivate people to think differently, create new ways of doing things that is where the word transformational comes from. Such leaders show a lot of care for people; focus on their needs and touch their concerns. This way they try to win hearts of their followers, because change is a difficult thing to grasp. People feel relaxed in their old environments and it is utmost difficult to change someones habits. This needs a lot of effort and commitment without which it would be impossible to bring about change. Having good personality, vision, inspiration through motivation and personal attention to audience are excellent traits for a good leader. This helps wining sympathies of people who will then work whole heartedly to achieve objectives. This strategy is especially very effective when an existing system is not working very well and there is need to change. But for this system to work, leadership should have very good knowledge and understanding of the environment in which organisation is operating. This is era of information and if the leadership is not aware of all that is happening in the surrounding it cannot persuade people. Second thing that needs consideration is that leader should understand different situations and proceed accordingly because actions which are suitable for one environment need not be the best fit in some other surroundings. Thirdly facts alone will not help changing minds of the people but the leadership should have very good communication skills to convey thei r idea. Last but not least taking people into consideration is another important factor because nothing can be achieved without contribution of followers. To achieve sympathies of people, one needs to show concern and sympathy with them, coordinate with them on personal terms. Change is a painful thing and majority of people resist change. In order for a venture to be successful the most important requirement is that people are ready to adopt change which is only possible if they understand that the person in-charge of change i.e. leadership has a heart to feel their concerns. Otherwise merciless change will face strong resistance and will not achieve its ultimate goal. This is excellent, cost effective theory of management that can be applied at Milky Bits and workings on the principles of transformational theory company can achieve faith, loyalty and hearts of workers that would enormously improve the efficiency in Milky Bits. Transactional Leadership Theory As described by Bernard M. Bass in 1981, transactional leadership is based on performance reward. Tasks are assigned to the employees and if they are successful they are rewarded else punished, i.e. transaction, exchange as a result of performance. Rather than relying on the concept of motivation as described in transformational theory it brings about the idea of incentive and penalty. It develops kind of relationship between leader and follower that is doing as directed. If an employee performs his / her task meeting the deadline, within budget and as per directives of its manager, employee will get benefits. If the employee somehow misses to achieve what was required, he would be punished. This is an extreme type of relationship and shows reactive approach of management. This theory is focused on authority of manager who sets the rewards / punishments for short term goals. In order to work it effectively the manager should clearly identify tasks that are in line with the overall objectives of organisation and provide sufficient resources to member of staff while assigning tasks. Manager should have enough authority and control to reward or punish subordinates and he should continually monitor the actions of subordinates. According to the theory, employees have single objective for job i.e. to get incentive that is mainly in the form of financial benefits but it could be something else like recognition or promotion etc. Enticements are the most powerful driver for workers to concentrate on their tasks; hence carefully designed target incentive system can improve workers output in Milky Bits. Although it is a short term solution, because if used permanently it can develop a culture where no one will work without clear incentives, but it can bring good results if managers succeed to clearly identify tasks that lead to ultimate objectives. Assign these tasks to the relevant employee, provide them with all sufficient resources and give them proper training. It can produce excellent results for Milky Bits, which is growing organisation, in very short period of time. Charismatic Theory German sociologist Max Weber in 1920 introduced Charismatic Theory that revolves around personality that has traits to attract followers. These could be natural God gifted attributes that sets them apart from general public like their family / religious background, their sex appeal, their vision and dynamism of their personality. Besides that some qualities can be learnt like good analytical and communication skills. Without having authority or powers gathers people around him, as a matter of fact charismatic leader uses the power of people. Such leaders have the ability to understand mood of people and design their acts accordingly. People blindly faith and follow their leader which is great achievement for any leader. Later on Conger and Kanungo in 1998 described Charismatic Leader is one having attributes of vision and communication, compassion to the environment, care to the needs of people, risk-taker and doing un-usual things. Hence charismatic leader should have the ability to foresee the future i.e. vision. He should be able to effectively communicate with people because if he has some ideas but cannot convince the general public it would be waste. He should understand the environment in which he is working because different situations need different form of action. Charismatic leader should understand feelings and needs of the people for this he should involve with the people, understand and realise their problems and understand their requirements. Without strong understanding of peoples issues it is difficult to motivate them. Leader is torch bearer of change, in this respect this theory is closely linked with transformational theory, but change is a difficult phenomenon. First of all peop le normally have strong resistance for change and secondly you can anticipate to some extent but nobody is cent per cent sure about the outcome of change. Things can go wrong at point, for this very reason a leader should be bold risk taker. Leader is a person who takes unexpected decisions at critical times because difficult situations need tough decisions. Ordinary people dont expect such decisions to be taken; hence Conger and Kanungo added risk taker and un-usual decision maker as the traits of charismatic theory of leadership. This theory could prove to be very effective in certain kind of situations. When there is need of some strong decision and there is no time to negotiate with people. If such decisions come from a person whom everyone trusts, gives respect and has blind faith in him it would be easy to implement such decisions. It is a cost effective solution as people following their leaders merely on the basis of their followership. This means you dont need to give them incentives to do something rather they are doing most of the things voluntarily. But this needs a very strong personality having all the traits to win hearts of people. This can prove to be successful, effective and cost efficient method of management at Milky Bits. Contingency Theory Earliest contingency theory presented by Fiedler suggests that that there is no ideal way of organizing things. Different type of actions needs to be taken in different situations. This theory is different from other theories based on characteristics of leaders or reward system and focuses on the situational aspects. It describes that management decision are affected by various factors like working environment, kind of task at hand and position of the manager at that very time. When taking some decision it is wise to understand the surrounding and visualise the impact of certain actions that could affect the entire process. It is also important to consider nature of task, like if something is very important and time bound it would need different strategy than one needed to perform routine tasks. Also important to consider is the power position of manager because in organisations there are lot of ups and downs. If manger is not in authoritative position or feels he would face bitter criticism he should avoid taking hard decisions. Verbal meaning of the word contingency is something that is cause by some other incident but in this theory it suggests line of action taken by management keeping in view environment created by people working in a certain situation. Although it is exceptional theory to deal with certain awkward situations it heavily relies on streamlining actions with the group environment. Its success largely depends on exposure and willingness of group member to put their efforts for the achievement of organisational objectives. It is very useful idea to tailor acts according to situations in order to get maximum benefits of situation rather than sticking with strict and static policies. Managers at Milky Bits should be trained to respond different situations accordingly. This will help improve companys performance and take corrective decisions at the time of need. This will help avoiding conflicts between management and employees and further to avoid any untoward situation creating chaos in the working environment. Situational Theory This theory presented by Kenneth Blanchard and Paul Hersey suggests that managers should use different styles depending upon situations. Manager should have strong ability to analyse different situations. They should understand capability of their subordinates and keeping in view the existing circumstances, managers behaviour could be different with the same person at different times. According to Blanchard and Hersey leadership style is characterized by extent of support and direction given by manager to subordinates. At stage 1 manager defines the roles and responsibilities of employees, assigns tasks to them and then closely supervises or monitors them. In this scenario choices are made by manger hence most of the communication is one-way. Employees are committed to do their tasks diligently but they need direction and support from their seniors. At 2nd stage manager still defines roles and responsibilities but with consultation of sub-ordinates. Communication is somehow two-way. Employees are competent in their area of expertise but lack commitment so supervision is needed. Manager takes their consultation which increases their confidence and sense of being involved makes them more committed. At level 3 leaders focus less on tasks and more on relations, they discuss situations with their sub-ordinates and leave them with their strategy to do the tasks. This technique works with employees who are competent enough to do the tasks independently but due to lack of confidence need support of their superiors. Level 4 is a stage where sub-ordinate has both competence and commitment, so manager although has authority and control on decisions delegates these to the sub-ordinates. Sub-ordinate himself takes decisions and has total control of project / task. It is up to him to involve manager or not. Effective managers use these level as and when required at particular stages. There is no set pattern but only innovative capability of manager decides which path to take in a particular scenario. Such a policy could be helpful for Milky Bits as it will help managers understand capabilities of their staff and assign tasks to them accordingly. It will also benefit the organisation in staff development by following different levels giving them appropriate guidance and support building confidence on them that will help them work independently on upcoming tasks. Vroom and Yettons Normative Model Vroom and Yetton suggested Narrative Model as There are number of alternatives to deal with any situation. Leader should have the ability to select the best option in any situation. It also proposes that while selecting the best possible course of action willingness of employees should also be given weight. This theory assumes that acceptance of decision increases its effectiveness and commitment. Also willingness of employees adds to the acceptance of decisions taken by managers. Vroom and Yetton also identified decision procedures as follows. Firstly manager uses his own exposure to take decision; this strategy is useful if acceptability among employees is not very important, manager has enough knowledge and exposure about the subject area, secondly manager seeks information from his sub-ordinates and then takes decision; this is useful when manager does not have enough information and needs enough first hand information, thirdly manager shares problem with sub-ordinates individually, seeks their opinion to reach some decision; this is useful when some of the employees have expert knowledge of the subject domain that will help manager reaching a good decision; fourthly discusses the issues with sub-ordinates in groups to come at conclusion; when all the employees have same level of knowledge and manager intends to benefit from their knowledge and tries to bring harmony in his team members and fifthly puts these issues before sub-ordinates as a group and bases his decision on the consensus of employees; this strategy targe ts on the acceptance of employees more than the quality of decision taken. One wrong decision taken at critical stage can be decisive for an organization. Management at Milky Bits should be given appropriate training to deal with such situations that will help the organization to come out beneficent at the time of crisis. Tri-Dimensional Leadership Theory (Yukl) Yukls tri-dimensional theory suggests that there is no set course of action which will be successful in all the circumstances. It is management and leadership who decide what action to take at a particular time. It heavily relies on effectiveness and efficiency, human resource relations and innovation adaptation. If managements focus is effectiveness and efficiency, its strategy will be task-oriented. To improved efficiency first step is that everyone should know his roles and responsibilities, what is expected of him / her. This clear cut job assignment will help an employee concentrate on his job and facilitate managers to evaluate employees performance. This will improve sense of responsibility and employees will be more focused on their job roles which will improve their effectiveness and efficiency. In case of human resource relations, strategy will be relations-oriented. Management will try to build good relations with employees in order to come closer with them, understand their views and negotiate with them. This helps management obtain 1st hand knowledge of employees problems and come up with solutions that will win the hearts of employees. This involvement of employees and their participation in decision making will help them do their tasks with more motivation and achieve organisational goals and objectives. Innovative and adaptation style is required when an organization is in need of change. Management will sort out new ways of doing things. Change is the only constant thing in nature, internal external factors both influence an organisation to change its strategies to survive and thrive in business. This needs strong thinking and analysis followed by careful decision making. This theory suggests that leaders should be able to analyse the situations and they should be flexible enough to meld their strategies accordingly. Leaders should have strong analytical and diagnostic qualities to determine strategy most relevant to situation. New Leadership Strategy Reviewing all research and findings of previous theorists and being student of Strategic Management Leadership if I am asked to develop my own strategy, I would suggest following 3 points. Leadership should have strong knowledge of subject area and exceptional relationship with their followers. Motivate followers combining organisational objectives with the goals of individuals. Give them respect reward. Management should always have plan B to work around un-acceptable situations and they should involve sub-ordinates to prepare these contingency plans. Leadership should lead by example, their words will worth more if they themselves follow what they ask their followers to do. No strategy will work if followers are un-satisfied. Respect and financial gains are instinct for every human being. It should be made sure that employees benefit from prosperity of organisation. Business world is ever-changing, stagnant policies and leadership will suffer in this dynamic environment so leadership should be innovative enough to counter these challenges. If possible leadership should involve followers in policy changes.

Gourmet foods company introduction of new drink

Gourmet foods company introduction of new drink Gourmet Foods Company is the strong retailer of Pakistan. Their product line is Retail, Bakers, Sweets, Beverages and Milk. To fulfil their aim to be the best company of the Pakistan they need professional marketing plan which will help the company to achieve its objectives more successfully and resourcefully, and getting a strong position in the market. When establishing a proficient marketing plan every phase of the marketing plan must be significantly examined and comprehensively researched. This consists of examining market research and check-up current situation. Once we have carefully evaluate the internal and external business environment and observe the business in broad the most appropriate marketing strategies will be selected and these strategies will be managed by effectively monitoring outside problem and opportunities and modifying internal competence procedures. The Challenge Introducing a new product in the market. The product will be low priced drink gourmet mix fruits providing the best quality with a satisfaction of customer. The product will be from major stock and it will be no doubt a customer-centred product. Gourmet introduces its new product gourmet mix fruits with 1 billion of marketing support. Situation analysis Company Analysis: Goals: The main goal of the company is to get the strong and secure position in the market. Focus: The focus of gourmet is introducing new products in the market as gourmet cola, gourmet lemon UP, Malta, soda ice cream, gourmet apple, and other products of bakers and sweets. Environment: The environment is neat and clean and well organised. However some people have some affair regarding their quality but it is generally accepted that their environment is healthy and their products no doubt are quality products. Strengths: Gourmet has a strong position in Pakistans market. And it has covered Lahores market as it has 90 outlets only in 1 city. Weakness: There are some health issues regarding Gourmets drinks like teeth problem, throat problems. Moreover lack of outlets in other cities of Pakistan. The Market Analysis Check up both the inside and outside business environment. It is very important that Gourmet carefully analyse both the internal and external aspects regarding its business as both the inside and outside environment and their individual effects will be important qualities in relation to Gourmets success and strength in the food industry. Internal Business Environment: The inside business environment and its impact is that which is within the control of business. The main part in the internal environment is effectiveness in the production, through management skills and effectual channels. To efficiently control and monitor the inside business environment, gourmet should have an eye on its operations and should take actions on factors which may affect it. External Business Environment: The outer business environment is also strong aspect that that can affect a whole business and, a whole market indeed, whatever it do not affect the company directly. There is no doubt that changes in the outside environment can possibly provide the chances or can create threats for Gourmet Foods and it should be well aware of it. A continuous change in the market, changes customer attitudes and values, and demographic example reliably impact the achievement of Gourmet foods production the market and the reaction they get from their consumers. Another aspect that has a great impact on its production is technological atmosphere so Gourmet should have met the latest technological standards. SWOT Analysis SWOT is an abbreviation of Strengths Weakness Opportunities and Threats. SWOT analysis is a organized and proper method much used in general management as well as marketing circumstances. SWOT analysis consists of exploratory the present activities of the company to evaluate its Strengths and find out its Weakness and then using this and external research data to put out the Opportunities and Threats that exist in the market. Strengths: Gourmet has been a main part of Pakistans market for a long time. The products position is loaded with sloppiness, and this is an position many people have taken it deeply as it has covered the market of Lahore which is considered a most prominent city of Pakistan due which its becoming familiar. It has almost 90 outlets in Lahore so people have to travel a little to get gourmet drinks. This familiar branding is one of gourmets best strengths. It is providing the best quality and enjoyment to their customers and its supply is continuously increasing day by day because of its wide variety of tastes. Furthermore, Gourmets bottling system is one of their extreme strengths. It allows them conduct business in all over the Pakistan; bottling companies are locally measured and controlled by independent business people who are allowed to sell products of the Gourmet food company. It is just because the Gourmet Company does not have absolute ownership of its bottling network. Weaknesses: It is generally accepted that the weaknesses for any organization require to be both minimised and scrutinized in order to successfully attain effectually and efficiency in their businesss performance, gourmet is no exemption. Although domestic business as well as many others markets of Pakistan are flourishing. Gourmet didnt open its outlets in others major cities like Gujarat, Jhelum, is just because they have low consumer power. Moreover major part of its customers are the universities and colleges which shows that the general public customers are less in number this is because other brands are also available with more market share and goodwill than gourmet. Additionally, Gourmet has an issue of having a teeth problem which cause health problems. It also has got sugar by which constant drinking of Gourmet may also cause health trouble. Being addicted to Gourmet is a health problem, because drinking of Gourmet daily has an effect on your body as well. Opportunities: Product identification is the considerable factor affecting Gourmets competitive position. Gourmets brand name is known well throughout Pakistan today. The most important concern is that above the past few years has been to get this name product to be even better standard. Packaging changes have also affected determinant of productivity. In other markets the product life series is in more of a progress trend Gourmets advantage in this area is mainly due to its business powerful branding and it is able to utilize this area of constant effectiveness to finance the domestic warfare. Threats: Currently, there are many threats the Gourmet foods is facing. One of the major threats is the threat of new businesses and companies in competition for which the management of gourmet is thinking more on securing their market position. In addition to it rivalry is among challenging firms in industry. Its direct competitors Marat Cola (in beverage) nestle have strong impact on its market share because these are also good reputed businesses. Another and very familiar threat which almost every business faces is the threat of substitute product. The units in which Gourmet deals are very common due which its almost every unit have its substitutes like Pepsi, Coca Cola, united king sweets etc are also dealing in the same products. The market share to the competition is low. Objectives and issues Gourmets objectives are: Its goal is to achieve 15% market share in one year Jan,2011 to Dec,2011 To achieve almost 30% returns in starting 1 or 2 months. Promoting the product and increasing the acknowledgement. Compete for the survival. Marketing Strategy Gourmet is going to compete in the market where it has many direct and indirect competitors who have large number of customers. Customer-Driven Marketing Strategy is strategy. Market segmentation Dividing the market into minor groups with separate needs, features, or actions who might want separate products or marketing mixes. The division is on the basis of geographic, demographic, psychographic and behavioural methods. Targeting market: The product we are going to offer is suitable for which market. After analysis Gourmet found that the city of Punjab (Gujarat) is the market where there are more chances of growth of gourmets new product. As the market is big and already have other brands but the opportunity is that the targeted customers are more interested in their local brands than international or other brands. As this is the targeted market so a major part of sales of gourmet mix fruits will be distributed to this market which will be approximately 60% and other 40% of sales will be distributed in other cities of Pakistan. The price would be reasonable as compare to its competitors and easily affordable. There is no authorized outlet of Gourmet in Gujarat so this product will be easily available at almost every retailing shop. Positioning When the process of market segmentation is done and it is decided which segment of the market Gourmet will compete in developed a clear picture of its targeted segment and defined its product, Gourmet will be able to develop the positioning strategy. Gourmet would arrange a perfect, unique, and desirable place relative to challenging product in the minds of directed consumers. Company will differentiate its product (Gourmet mix fruits) by adding some distinct features like a divers and quality taste in the same price range. The company will get the competitive advantage. Marketing Mix After deciding on its overall strategy Gourmet is ready to create planning the elements of marketing mix, one of the major concepts in modern marketing. The marketing mix is established for manageable, strategical tools that a firm mergers to create response it wants in the target market. The marketing mix consists of everything that a firm can do to influence the demand of its products. The tools are divided into 4 broad categories which are: Product Price Place promotion Product: Gourmet Foods is introducing a new product in the market which is a soft drink of mix fruits. It will be a different flavour than other soft drinks available in the market. The soft drink is going to launch with the brand name gourmet mix fruits. The packaging would same as before it has launched its existing carbonated drinks because it protects the product during shipping, and when it assemble in the shelf and when the customer is using it, it endorse the product and differentiate it from its substitute products offered by other companies. It also allows the business to plan promotional method, which can produce additional returns and advertisements. The drink would have a wide range from 240ml, 1 litter, 1.5 litters and 2 litters, it will also available in 5 litter family pack. No doubt the drink would have the best quality with lovely, nice and satisfying taste. After sales services would b given if there is any kind of problem regarding its quality like unpleasant taste or smell than it will be taken back and consumer ought to have his full payment back. However their will be a warranty 3 months within which the product should be used. Price: Marketing penetration means to sets a low primary price in order to breach the market quickly and deeply to attract a large number of consumers rapidly to increase market share Price sensitive market Inverse relationship of production and distribution cost to sales growth Low prices must keep competition out of the market Pricing strategies are vital to Gourmet because the price decides the total of sales and earnings per unit sold. Businesses should have to set a price that is more attractive and smart to their patrons and offer the business with an excellent level of profit. The product will be sold on ideal selling price which will be easily affordable. The cost of the product offered will depend on cost of production, cost of distribution and plus a fair rate of return. There will be no discount. Evaluating the cost Quantity Fixed cost (PKR) Variable cost (PKR) Total cost 240ml 8 7 15rs 1 litters 8 27 35rs 1.5 litters 8 37 45rs 2 litters 10 50 60rs 5 litters 20 85 110rs Place: The product would be distributed in the targeted market Gujarat, as it is manufacturing in Lahore so there would be a need of transportation and other market intermediaries like resellers and marketing services agencies. A van will be allocated distributing the stock to the targeted market well in time to save the customers from any inconvenience. Wholesalers will further distribute it to the resellers and finally the consumer will buy it. Company will hire the physical distribution firms that will also help it to move their stock from their point of origin to their final destination. The orders would be taken on internet or by the financial intermediaries like banks, credit companies, insurance companies, and other related units that help finance transactions or insure against the threats linked with buying and selling of product. Promotion: It includes all the means and ways through which a product can be promoted. One of the strongest way of promoting its product is products advertising. There are market intermediary that are the research firms, advertising companies, media firms, and market accessing firms that help the company goal and its products promotion to the target market. The ads will be given on famous Pakistani TV channels like Ptv, Ptv 2. It will also be advertised on news channels because this media have become so familiar and broad which will help the business in their product promotion. Moreover Gourmet also use another channel of advertising which is print media however it is not well developed but still is a useful mean of communication and selling activities. Conclusion: In the nutshell I would like to state that the Gourmet foods is flourishing company of Pakistan which deals in Retail, Bakers, Sweets, Beverages and Milk. No doubt that the company have secured good position in the market of Punjab (province of Pakistan). Gourmet is going well and as their focus is on introducing new and new products in the market, so the management of Gourmet decided to introduce a new product of beverages Gourmet mix fruits in the market giving a quality taste of different fruits in signal bottle. The targeted segment is another city of Punjab province named Gujarat which seems most suitable market for this act. The segmentation is on the basis of geographic, demographic, psychographic and behavioural approaches. Hopefully it will be appreciated in all age levels and mainly in youngster. The design of the bottle is same as it already have for their beverage products. Gourmet is going to launch this product with the investment of 5 million of market support which includes all the aspects regarding the production, packaging and promotion of the product.

Bilbo Baggins, a True Hero Essay -- Literary Analysis, J.R.R Tolkien

Bilbo Baggins, a True Hero â€Å"I wish I could be a hero!† Many adults in today’s society hear small children wishing they could become heroes. Children wish to be more like heroes for the reason that heroes are the type of people who risk their lives to help others. Throughout history, children have had a positive connotation with the word â€Å"hero.† The heroes many small children talk about are the fictional ones who protect cities from villains: Superman, Batman, Spiderman, and others. However, these are not the only types of heroes in today’s world. Firefighters and policemen are also considered heroes because they save the lives of those in danger. Many adults consider their inspirations to be heroes, such as Mahatma Gandhi, Martin Luther King Jr., and Michelle Obama. Heroes do not always have to be real; for instance, they can also be literary characters such as Atticus Finch, Jonas, and Odysseus. Heroes, fictional or not, only have one purpose, to help people in need. These motivating people are in the rare category of people who willingly spend their whole lives helping people achieve their dreams. Heroes are the people who unselfishly help people live their lives in a peaceful manner. Many children wish they could become heroes, such as Bilbo Baggins. In The Hobbit, J.R.R Tolkien explores how Bilbo Baggins matures and ultimately becomes a hero. A hero, as stated before, selflessly thinks about others’ well beings before his or her own. Bilbo Baggins, the hobbit who was enlisted to help the dwarves retrieve Thorin’s family treasure, does the same thing when he decides to take matters into his own hands, and end the fight between Thorin, the lake men, and the woodelves. Bilbo decides to give the Arkenstone, a p... ...s. Bilbo is the one that gives the precious Arkenstone to Bard to help stop a war from starting. If it was not for Bilbo’s courage, Thorin would still be fighting for the Arkenstone and might have also been hurt. Bilbo also helps the dwarves by being a good leader and helping them find a way out of Smaug’s lair. Without Bilbo, the dwarves would not have the audacity to try finding a way out of Smaug’s cave. Bilbo, like a real hero, always makes sure that he finishes the task he sets out to do. Without Bilbo, the dwarves would not be able to finish all the tasks that they want to finish. Bilbo is also the reason why the dwarves are still alive. Bilbo saves the dwarves from many different disasters. The disasters range from the spiders to Smaug. Through good or bad, Bilbo has been able to show the characteristics that a real hero should be able to show.

The House on Mango Street - Fantasy vs. Reality :: House Mango Street

The House on Mango Street - Fantasy vs. Reality Sometime in our lives, we have wished for things we don't have. No matter how hard we wished on the star or a candle, our wishes never seemed to be answered. We have all felt that bitter disappointment on Christmas morning when we finally realized that we were never going to be able to have what we want. This is the same exact feelings that the characters in Cisneros' The House on Mango Street. Unlike us, the disappointment for these characters last throughout their childhood. Esperanza, Rachel, Nenny, Sally, and Lucy are among the kids growing up on Mango Street. They all long for friendship, love, and a better life, but all these kids face are the harsh reality of the "real world." In the society that Esperanza and her friends live in, love takes a back seat when it comes to relationships. "Someday, I will have a best friend all my own. One I can tell my secrets to. One who will understand my jokes without my having to explain them." These are the longing words of Esperanza. While growing up on Mango Street, Esperanza finds herself in a community that she feels she doesn't belong to. With all her heart, she longs for a true friend that she can tell her dreams to and will understand her for it. These wishes seem easy enough to grant, but Esperanza soon finds out that there is more to friendship. "If you give me five dollars, I will be your friend forever." Esperanza discovers that she can not have anything for nothing. Rachel and Lucy sure enough become her friends, but only after she helped them pay for the bike. Esperanza never does truly find a real friend who shares the same goal as she does because all the friends she has have more problems than her. For instance, Sally was a friend for whom Esperanza cared for. When Esperanza was raped, Sally was not there to help her and when Esperanza tried to prevent Sally from making a mistake, Sally told her to leave. All Esperanza wanted was a friendship that would help her escape her life, but all she ended up with were friendships that reminded her of her broken dreams because in her society nothing was given for free and the people she was associated with didn't have the same goals as she did. Another one of those broken dreams was the concept of love. Esperanza was not the only one who longed for a man's endless love.

The Mask of Hamlet Essay -- Essays on Shakespeare Hamlet

The Mask of Hamlet  Ã‚  Ã‚     Ã‚   When people put on a mask or costume it is usually because they are trying to hide themselves or portray a certain feeling to onlookers. In Shakespeare's Hamlet, Hamlet puts on a "antic disposition" as a strategy to get closer to Claudius. Hamlet tells his friends this by saying (I,iv,170-173) "how strange or odd some'er I bear myself (As I perchance hereafter shall think meet to put an antic disposition on), That you, at such times seeing me, never shall, with arms encumb'red thus, or this head-shake, or by pronouncing of some doubtful phrase," Hamlet's strategy is successful at the beginning in that he is able to fool Ophilia, Gertrude, Polonius and Claudius but as the play proceeds Polonius and Claudius began to see that there is logic behind his madness and actions. Toward the end Hamlets strategy becomes a tragic error when he begins to act solely on emotion instead of logic. In doing so he makes the mistake of killing Polonius instead of Claudius. Claudius then realize s that it would have been him dead instead of Polonius if he had been there. This scares Claudius in to trying to get rid of Hamlet any way he can. This explains the old saying "You can fool some of the people some of the time, but you can't fool all of the people all of the time."      Ã‚  Ã‚   Hamlet's reason for putting on his antic disposition is that he wants to fool Claudius into believing that he is fanatical and is no threat to him physically or to his anarchy. The reason for doing this is that Claudius secretly killed Old Hamlet, who was king to gain the thrown for himself. Hamlet after conversing with the ghost of his dead father learns that Claudius killed his father and swears revenge on Claudius. By Hamlet putting o... ...we mourn for" Claudius was not fooled for very long but at first he was sorry for, and was trying to help his past nephew now son get rid of his madness.      Ã‚  Ã‚   In conclusion Hamlet's plan did exactly what it was supposed to allow him to do. Hamlet shows really well the natural reaction to stressful situations by which he acts through emotion not logic. Hamlet would have been a exeptional king because of his logical thinking, but a short lived king because of his inability to act upon it.    Works Cited and Consulted: Bloom, Harold. Modern Critical Interpretations Of Hamlet. New York, NY: Chelsea House Publishers, 1986. Charney, Maurice. All of Shakespeare. New York, NY. Columbia University Press. 1993. Shakespeare, William. Hamlet, Prince of Denmark. The Riverside Shakespeare. ED. G. Blakemore Evans. Boston: Haughton Mifflin Company, 1974.

Can consumers’ scepticism be mitigated by claim objectivity and claim extremity?

Tan’s (2002) analysis of consumer view of advertisements is based on idea that not all commercials are believable or provide the true picture of commodities depicted therein.Tan has specifically listed for qualities of effective advertisement. First, the commercial has to be believable in consumer eyes; second, the ad needs to be credible passing message; third is that consumers need to see the product being advertised as highly desirable and therefore lead to making purchase decisions.Fourth, the commercial needs to be of greater informational value to consumers. This means that effective advertisements are the ones which provide consumers with new information that helps in decision making processes. Poor information leads to the making of wrong choices that make consumers to avoid the advertised products and even respective company’s goods again.At worst, consumers have greater influence on each other and could therefore lead to fast spreading information on how speci fic company advertisements happen to be duping consumers to purchase defective products. Such occurrence has a long term effect on respective company’s revenue and market share.Consumer watchdogs might further start investigating the accused company and cause disruption in production and marketing processes. The management would end up wasting valuable time attending to hearings with authorities instead of developing long term strategies for their businesses.In understanding that consumers are generally skeptic of advertisers’ messages, Tan has gone further to explain that products are key victims of incredibility compared to services.In other words, consumers are more likely to believe advertisements on services and less on those involving services. Marketers should in this regard make extensive use of Integrated Marketing Communication (ICM) initiatives in ensuring that advertisements are truthful and provide important information to consumers.Effective commercials a re the ones which call on marketers restrain themselves from developing ads that overstate respective products; it is better to have commercials whose messages seem to undermine product effectiveness. Consumers who purchase such products end up being awed by their effectiveness and therefore develop loyalty.ICM has a role of diluting consumer skepticism over advertisements and should be used for that purpose by marketers (Kim 2006). In fact, marketers need to be on the forefront of ensuring that messages contained in ads are completely believable. Secondly, they have to liaise with senior management to ensure the development of organizational culture that involves developing and submitting ads helpful to consumers.This is in understanding that truthful advertisements that help consumers get the right products and services is usually the first step in developing long term relationship with manufacturers (FCC 2000). Repeat business that would be generated by such positive ads could fu rther help companies generate the much important brand loyalty.In addition, consumers satisfied with the advertised products end up becoming marketing tools as they embark on influencing others in respective sphere of influence to purchase the truthfully-advertised products.Tan (2002) further observed that consumer skepticism over advertisements changes with age, with the younger populations (especially from adolescents mid thirties) being more skeptic, whereas the older population are more likely to believe advertisements. Individual companies’ marketing teams should therefore ensure that ICM techniques are used to effectively address the target market.ReferencesFCC, 2000, Truth-in-Advertising Public Forum. Available At:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://www.fcc.gov/Speeches/Kennard/spwek937.htmlKim, Y., 2006., Consumer Skepticism and Ad Credibility. Available At:http://www.ciadvertising.org/sa/fall_05/adv392/yeojungi/index.htmTan, S. 2002. Can consumersâ⠂¬â„¢ scepticism be mitigated by claim objectivity and claim   Ã‚  Ã‚  Ã‚   extremity? Journal of Marketing Communications. Vol. 8, pp. 45-64

Shareholder vs Stakeholder vs Market Failure’s Model

Business and honorable philosophy ar often considered as opposite ends of a magnet, matchless in the means of sampleing value and separate with the common presumptuousness of refraining from pro adapt maximisation so the inquire become is argument virtuousity real an oxymoron? The usual perception of business ethics is really poor and pessimistic as many an(prenominal) bodied executives say sensation thing yet do an otherwise. Although the maximisation of self-interest and profit seeking is what drives the parsimony forward, except how should unitys actions be ripeified, is it ok to do as you propensity as yen as the rectitude permits?Business managers a farseeing with other professionals countenance nonpluss of ethical codes laid out and be to be attach toed. There is the bar set in place to monitor the practices of severally individual rightfulnessyer medical tie-up for doctors as they perform medicine and a ring to be worn to incessantly remind t he engineers of their professionalism and the potential con ages of their work (heathland). Managers on the other hand do non get under ones skin an association to oversee the decisions they compensate, whether they atomic number 18 permissible by law or meet the moral obligations.However not having the standards on paper does not mean in that respect bent any to be followed. In rules of order to pass on reasonableification for the character of behaviours business managers pass and to outline the book actions they should let in, many ethical theories sustain been substantial since. There argon three that pass offper represent the key perspectives in this question Friedmans takeholder speculation, Freemans Stakeholder guess and Heaths food tradeplace chastening Model of business ethics (Heath).Each of them is the pillars of which many other theories are establish on solely have very distinguishable and opposite views. The Shareholder scheme suggests that m anager has fiducial duties to the shareholders completely and must(prenominal) maximise acquire as long as the law permits. The Stakeholder system on the other hand suggests that managers have fiducial duties to all stakeholders whom are positively or negatively unnatural by the decisions of the buckram shareholders are yet of the stakeholders and their reachs launch the bouncenot account for all.The fashioning of one companys benefits posterior just now be do in conjunction of qualification all other stakeholders better excessively shareholders are no more special than the suppliers, customers, employees and communities. two the Stakeholder and Shareholders theories are biased towards different ends, one suggesting profits to be maximized for one group period the other stating that profits should be common good for all. Furthermore, the mart Failure Model of business ethics comes in amidst the dickens, yet containing arguments of both(prenominal) entirely in revised versions.I volition argue in this paper that the merchandise Failure Model is the one that take up describes the causes and effects of the business environment we have today and the division ethics tactic within it. First, an extraction and analysis of the market place Failure Model allow for be conducted and be used to explain why it is the best fit for the current business environment and ethics. I allow indeed explain the shortfalls of the Shareholder and Stakeholder theories and why they neglect considerations on a broader kitchen range. grocery Failure Model Market get aroundure is the part when the agonistical market fails to provide an high-octane outcome.In order for an efficient allocation of resources, on that point must be the absence of externalities, cruciform information between buyers and sellers, insurance markets, and usefulness maximizing agents whom are intellectual when making decisions (Heath). However in the real world, the to a high place conditions are rarely met and therefrom the root vocalise of a perfect market becomes altogether ideal in theory solely im working in reality. In reception to much(prenominal) failure in the market, two corrective phenomenons exist. The first be the concept of corporations which is organized in a remains of hierarchy.Managers have fiducial duty to follow ratified as well as moral constraints to achieve profit maximization for members in the hierarchy, in this case the shareholders. Moreover, in order to achieve the highest profits for anyone in the market, they leave need to compete in set as well as crossway concept. Many historical scenarios has proven that tilt leads to economic advancements where without it would result in economic stagnation. China and India had been communist states in the past tense where there were minimum price rival and product innovations, the disposal had replete(p) enclose and attempted to effectively allocate resour ces.However much(prenominal) intervention only led to full economic stagnation and poverty for its people. By the late 80s, both the Chinese and India government returned control to the market itself where competition for profit resumed and thus the economies began to advance and has brought prosperity upon its people. This not only proved profit seeking, price competition in the market is preferably healthy for the economy scarcely in any case concluded that government interventions in the market can create unneeded deadweight outlet.The punt response to Market Failure involves deliverance of the market transaction and is subject to court-ordered and regulatory constraints (Heath). In a competing market, there are various strategies hards whitethorn take to maximize their profits. Strategies that involve only of take down prices, better quality and product innovation that would exist in perfect extremity are referred to as preferred strategies whereas the ones involving pollution, guide denote, exchange of products with hidden defects are called non-preferred strategies (Heath).From the Market Failures perspective, the ethical firms pull up stakes refrain from using non-preferred strategies redden if they are allowable by the loophole of the law and regulations. These firms seek non-preferred strategies because they bring easy and quick forms of profits, only it is likewise short lasting. Misleading advertising stands to false advertising as deceitfulness does to fraud (Heath). When firms adopt misleading advertizement for its products, it depart bring short border profits before consumers realize they are being deceived.However when consumers do acknowledge the wrong behaviours of the business, they will switch products and by the word of mouth spread unfavourable comments of the firm thus in the long run, such(prenominal) business behaviour is not practical as bad reputation leads to loss of sales and stock-stilltual closedown of o perations. make headway seeking often bears negative conceptions collectable to the frequent exploitation of the market and flaws of the legal and regulatory systems.These firms fail to consider the moral obligations they must besides endure. The analogy between orporate social responsibility and Good sportsmanship effectively compares and applies such concept. Having good sportsmanship does not only include not joining the rules of the pole just now also refraining from exploiting the loopholes and flaws of the regulations. Taking hoops for example, unavoidable physical contact will occur during the game however one should avoid purposely injuring other players just to win.Although certain teams do adopt such tactics desire those firms using non-preferred strategies to make money, exclusively most top stratified teams along with the most reputable firms soundless win by applying only of the preferred strategies. Attack on Shareholders Theory Milton Friedman Shareholder th eory argues that there is a fiduciary relationship between the managers and shareholders managers by all means contingent and permissible by law, must maximize profits (Friedman). However recent corporate scandals proof otherwise.The case of Enron for example, where corporate chief operating officer and president along with other top executives engaged in a sequence of deception behaviours to achieve the maximum profit, not for shareholders but for themselves. Even on the confines of bankruptcy, these top managers froze the shares held by common shareholders so they could sell out all their shares while everyone else will suffer the drop in price. This proved the willingness to break the law never mind moral obligations, in order to maximize the self-interests of the managers themselves.It is mistaken to trust the dexterity of the fiduciary relationship between managers and shareholders where the shareholders are without protection. One may argue that shareholders can simply fire the irresponsible manager, but as Enron proves, these managers can easily get laid shareholders without being found out until it is too late. Another shortfall of the Shareholder theory is the inconsideration for others who are also affected by the firms decisions. Lockean argues that shareholders are entitled to the profits as employee deserves their wages, but it is unconvincing because it only defines the legal obligations but not the moral (Heath). We have no legal obligation to give but do not mean we have no moral obligation to give to charity(Heath) This quote from Heath suggests that even though it is not by law that we must be moral and has concerns for other, but it doesnt mean there arent any moral and ethical codes to be followed. Attack on Stakeholder Theory The Stakeholder theory compared to the Shareholder theory argues that managers have fiduciary duties to everyone who are affected by decisions of the firm, including suppliers, customers, employees and many others (Freeman).It is true that consideration for these stakeholders are of import when making business decisions however it doesnt mean managers have fiduciary duties to all. Managers in corporations are trusted directly of prop rights of shareholders with no alternatives and minimum protection against uncertainties. Suppliers, customers, employees and other stakeholder on the other hand have the ability to choose whether they are to be affected by the corporation.If suppliers refuse to assort to conditions and prices offered by firm, they may wish to supply to other firms sooner when customers refuse to compensate for certain products or cannot agree to values (values referred to the corporate operations and its effects in the society) offered by the firm, they may choose not to purchase its products and lastly employees may choose to resign from his position when strife of interest and ethical concerns occur or may blow the whistle and get out the wrong doings of the firm to t he public.Each group of stakeholders have their own alternatives in traffic with managers decisions and do not have post rights already invested and paid to managers for the outcomes of their performance thus they cannot be considered as having fiduciary relationships with managers. The major flaw of the stakeholder theory is that it assumes the stakeholders are not capable of making their own rational decisions and has left the responsibility of their eudaemonia in the hands of others.The second shortfall of the Stakeholders theory is its short-term and narrow scope view of the matter and failed to consider the long-run strategies of the firm and wellbeing of the people. Walmart has been growing exponentially in recent years, but has also been experiencing much negative publicity like poor wages and benefits for its employees. When worker arent paid enough, the most common radical they seek is from the managers raising their wages.However most of these workers fail to realize they are only being paid according to their skill sets, preferably than holding the managers and corporation responsible they should instead reflect on themselves and obtain higher education or more change skills to be worthy of their pay. If workers demand two or three dollars attach of their wage, they also need to consider the overall effects on the firm and not just themselves it is not about a niggling more on one somebodys pay cheque but the effect of thousands of workers and the incremental costs that a firm will bear.The market is competitive in nature, when firms fail to make profits, it will cease in existence in the long run. When the firm becomes bankrupt, all employees will lose their jobs and whom should be held responsible for that? consequence In conclusion, all three theories share different views of business ethics and the role of managers should take in it. Shareholder theory argues managers have fiduciary duty to shareholders only and should seek to maximize profits as long as its legally permissible Stakeholder theory states managers have fiduciary duty to all stakeholders and must make ecisions so when certain stakeholders are made better off, the others involved must also be better than their original state. Both of these theories tries to outline what behaviours managers should take on a biased perspective yet fails to fit actual economic and market characteristics. Heaths market failure pose on the other hand suggests that managers do have fiduciary duties to shareholder only but should make decisions meeting their moral obligations as well, meaning adopting strategies that best benefit the firm and the society in the long run.Certain firms may donate to charity because they touch morally responsible or maybe to cut taxes or simply for publicity however in the overall wellbeing of the society, intentions matter but results matter even more. Firms that adopt non-preferred strategies will eventually break laws or be publicly cri ticized, will suffer losses in sale and be eliminated by firms applying preferred strategies because the market works to correct itself of its failures. Bibliography Heath, J. (n. d. ). Business ethics without stakeholders.In F. Allhoff & A. Vaidya (Eds. ), Business in estimable centralize An Anthology (pp. 110-126). Peterborough Broadview. Friedman, M. F. (n. d. ). The social responsibility of business is to increase its profits. In A. Allhoff & A. Vaidya (Eds. ), Business in Ethical centering An Anthology(pp. 65-69). Peterborough Broadview. Freeman, E. F. (n. d. ). A stakeholder theory of the juvenile corporation. In A. Allhoff & A. Vaidya (Eds. ),Business in Ethical Focus An Anthology (pp. 69-78). Peterborough Broadview.